Laís Moltene Maia, Fundação Getulio
Vargas, Escola de Administração de Empresas de São Paulo (2020) 138 pp.
[available on the
Internet at <https://bibliotecadigital.fgv.br/dspace/bitstream/handle/10438/28923/Sharing%20Economy%20Platforms%20a%20study%20on%20food%20waste%20reduction%20-%20La%C3%ADs%20Moltene%20Maia.pdf>
(last accessed on 27 March 2020)].
Abstract
This project addresses the issue of reducing
food waste through shared economy digital platforms. This issue is relevant
because according to FAO reports (2011, 2017b) 1.3 billion tons of food are
wasted annually in the world, such amount could feed 2 billion people,
decreasing the hunger and promoting improvements in food security. In this way,
sharedeconomy digital platforms can be part of the solution to this problem, promoting
sharing through the donation and sale of surplus food among institutions
(governmental or nongovernmental), commercial establishments and final
consumers. The main objective of this project is to understand how happens the
acceptance and use of sharing economy platforms for food waste reduction. To
achieve this goal, an exploratory qualitative research was conducted through a
single case study on Ecofood platform, it was used interviews, secondary data
collection and direct observation for data collection. Through data analysis it
can be seen that the main determinant is the effort expectancy, which is
fundamental for the use behavior. From the data comparison obtained in the two
different cities was possible to develop six propositions and find two new
factors that influence the intention and use of platforms, in addition to
drawing the profile of users of the two groups involved in the platform
(suppliers and end consumers).
