Agro FOOD Indusrty Hi Tech, Vol. 27 nº 3 (2016) 5-8.
Abstract
The global free from market has seen significant growth over the last
five years in particular and this growth is showing no signs of stopping.
Improvements in coeliac disease awareness and diagnosis coupled with a growing
perception that free from automatically means healthier are both factors which
are contributing to growth. However, free from manufacturers must continue to
innovate to deal with emerging threats in the category, not least the growing awareness
that free from products can be less healthy than regular products. Another
consideration for manufacturers is the emergence of the low FODMAP diet as an
alternative for those seeing themselves as ‘gluten sensitive’.
Keywords: Free from, gluten free, lactose free, FODMAP, coeliac disease, gluten intolerance, naturally gluten free
Keywords: Free from, gluten free, lactose free, FODMAP, coeliac disease, gluten intolerance, naturally gluten free
