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- Truthful Ad Claims
About Your Own Product Are Not Implied False Comparisons To Competing,
Comparable Products", CMC (2020)
3561-3568 [Blog Source_carr/mcclellan-com.insights - available on the Internet at http://www.carr-mcclellan.com/insights/truthful-ad-claims-product-not-implied-false-comparisons-competing-comparable-products/
(last accessed on 20 February 2020)].
S. Sivaneshwaran and N. Bala
Bhuvaneswari, “A Study on Television Advertisements and Its Impact on Children’s
Buying Behaviour", Our Heritage,
Vol. 68 No. 30 (2020) 3561-3568 [available on the Internet at https://app.box.com/s/ug64my4x2i9a4zlkg80f6j0s9j3q705z (last accessed on 18 February 2020)].
Abstract
In today’s world advertisement plays an
important role in influencing customers buying behaviour for products and
services. Every company wants to achieve the highest market share. For this
purpose, companies use different ways to attract customers of different
segments in the best and in a sustainable manner to become the market leader.
In this challenging environment, companies are in a position to promote its
products in such a way that it gets more loyal customers. They are focusing on
the niche of children for marketing their products because they are the ones
who are easily attracted by advertisements and are influenced to buy the
advertised products. There are various ways in which a company promotes its
products. One such way adopted for promotion is ‘Television advertisements’. This
paper has made an attempt to study the impact of television advertisements on
the buying behaviour of children and how companies can promote their products
in an environmental-friendly manner, focusing on children in relation to it.
J. M. Martínez Otero, "Nuevas formas de publicidad encubierta en las
plataformas digitales de Internet", Revista
de Derecho Mercantil, No. 314 (2019) 223-264 [available on
the Internet at https://app.box.com/s/lyvlxqh6yqemnr3fknitfvrcs0hyqdhx
